Launch Day 6 • Business Spotlight: Heyward House

Heyward House is a nursery retailer who makes beautiful, soft decor and clothing. They are also the final business spotlight for the week of giveaways and today’s sponsor in helping promote the relaunch of my newly rebranded website.

Launch Day 6 • Business Spotlight: Heyward House 1

Launch Day 6 • Business Spotlight: Heyward House 2

When their samples arrived in my mailbox earlier this week so I could photograph them on some adorable babies (see below)… ya’ll. You will LOVE their goods. High quality, soft as can be, and seriously cute. I wish they’d been around when my girls were tiny. Thankfully they carry sizes up through 4T, so my tall four year old can fit into their two piece PJ’s. We’ll need to be keeping a pair of these. You can invoice me, Heyward House. My little man loved the hot air balloon 2-piece PJ’s.

Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House

I’ll let Heyward tell us about their business

(Instructions for entering the giveaway are in the Rafflecopter box at the end of this post)

Sarah Gray Photography Website Launch, Tallahassee, Florida Business Spotlight on Heyward House

Blair and I have lived in the Charlotte area for about 6 years now and absolutely love living here.  I am originally from Charleston, SC and Blair is originally from Tallahassee, FL. We travel back to Tallahassee often as Blair’s family still lives in the area. I work as a Physician Assistant for a Neurology practice in Charlotte and Blair is a professional artist and graphic designer here in the Charlotte area- and previously designed cycling apparel for companies throughout the US. We have an almost two year old son named Sullivan who is the absolute light of our lives and are expecting a baby brother for Sullivan in May. 

The birth of Heyward House

When our son Sullivan was born in 2017, we made the decision for Blair to stay at home with him and I would continue working. During this very special, but transitional time for us, Heyward House was born! Professionally, Blair had mostly been a graphic designer, however he is truly a creative spirit and studio artist at heart! I, on the other hand, had always had a love of home design, textiles, fabrics. We decided to combine our creative interests and strengths to create timeless nursery decor and custom infant/toddler clothing that people could AFFORD. Blair started by creating delicate nursery prints. We actually sold for the very first time at the Sweet South Cottage French Country Flea Market in Tallahassee.

We soon realized that Blair’s nursery designs translated beautifully onto textiles, paving the way for our first line of ‘Heyward House’ clothing and bedding. All of the patterns featured on our bedding and clothing products, as well as our custom nursery prints, are original artwork created by Blair. Each and every design is unique and carries special meaning for us. 

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Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House
Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House
Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House
Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House

Our fabrics

We chose to use 100% Pima cotton for all of our products after a great deal of research-  both with our own son’s items and in comparison to other products on the market. Pima cotton is a special type of cotton that is primarily produced in Peru. It is made from extra long staple fibers, which make this particular cotton extremely gentle and soft on your little one’s skin. Not only is this one of the softest products that you can find, Pima cotton is known for its durability- it truly softens with each wash and has a longer lasting life than most infant wear and bedding. We also loved this type of cotton for children with skin sensitivities. 

Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House

Why the name Heyward House?

My grandfather, James Heyward White, whom I’m named after, owned a business in the 1960’s called Heyward House, which mostly manufactured high-end decorative lamps sold worldwide. You can actually still find many Heyward House products throughout the US. We chose a lamp as our logo to honor his legacy. The lamp is also representative of Psalm 119:105- ‘Your word is a lamp unto my feet and a light unto my path’. Without God’s guidance and never ending grace in our lives, we would never be where we are today.  The lamp is surrounded by Camellia flowers, which is our family favorite- as Blair’s father, loved Camellia’s Blair’s entire life. Blair’s father passed 2 years ago and we wanted a to honor his influence on our lives. You may notice that we featured the Camellia on many of our little girl pajamas, making this a design that is very close to our hearts. 

Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House
Sarah Gray Photography Website Launch, Lifestyle Family and baby  Photography Tallahassee, Florida Business Spotlight on Heyward House

Heyward House is giving away one of these sweet outfits to one lucky winner. They are also extending their generosity to my readers with a 20% off discount code to be used on any purchase through April 1. Use code SPRING when you checkout with your order in the Heyward House shop. Also be sure to visit their facebook and instagram pages to see announcements about their new lines as they come out.

To enter the giveaway follow the instructions in the Rafflecopter box below and we’ll announce the winner on  Thursday.

If you don’t already, like my photography page so you don’t miss out on one last massive giveaway coming next week. I’ll be giving away one photography session and some of the beautiful new print products that I’m beginning to offer this year. I can’t wait!

Be sure to check out the other five businesses participating in this week of giveaways who have already been featured. Their giveaways are still active for entering through midnight tonight! And… not sure if you noticed, but we got a day off with our schedule due to a very important family event in my world yesterday. My daughter had her first gymnastics competition and I was one proud mama watching her compete. I’ll be sharing some of those pictures on my social pages shortly.

a Rafflecopter giveaway

Here's the framework I share with every family I work with:

The location is the canvas. Your family is the subject. Your clothing is the paint.

Get the paint right, and everything comes together. Rush it, and even a beautiful Tallahassee evening can fall a little flat in the final images.

That doesn't mean you need a stylist or a big budget. It means you need a plan and a few principles that actually hold up in real life - with real kids and real closets.

Start with a neutral base. Creams, tans, soft whites, warm grays. These anchor your palette and keep the focus on faces and connection, which is the whole point.

From there, bring in color intentionally. Neutrals with soft blues. Neutrals with blush or sage. Warmer tones in fall - mauve, khaki, olive - especially at a location like Alford Park, where the foliage does a lot of work for you.

Add texture wherever you can. A knit next to a satin blouse. A linen shirt next to a tweed jacket. Texture creates visual depth in a way that flat, solid fabrics just don't. It's one of those things that reads beautifully in prints and most families don't hear about until someone tells them.

Keep patterns small if you use them at all. A delicate floral, a fine stripe, a subtle check - all great. Large, bold patterns pull focus away from faces, and that's never what we're going for.

Outfit planning is one of the highest-leverage things you can do before your session. I promise it's worth the attention.
Earlier this week, I had the honor to speak to a room full of moms about friendship. Later this week, I was in a living room with a brand new baby. 🤍

Here’s what I told that group of moms: I’m not a friendship expert. But I’ve spent years walking into homes with families I’ve never met, and I’ve learned that the best moments happen when they don’t feel like they have to perform.

For great photos, a mama doesn’t need a perfect house, perfect hair, or a perfectly behaved toddler. She needs to feel safe. So we talk, we laugh, we find common ground, and somewhere along the way she lets her guard down, relaxes a bit and just gets to be herself with her baby.

Friendship works the same way. Find something in common. Say “me too.” Listen. Let someone see your real life.

So mama, whether you’re in the newborn fog or the toddler chaos: you don’t have to have it all together to belong. Text the mom you just met. Say, “Want to get together?” Small deposits over time build the kind of friendship that can hold you when life gets hard.

@eproctorsutton it was an honor to photograph you precious family with your newest little miracle. 🩵

#momco #newbornphotographer #tallahasseephotographer #momsupportingmoms #christianmotherhood
I used ChatGPT to help me plan out our landscaping this week and I feel like an absolute genius.

The AI rendered a version of what our yard could look like and honestly, even if we only get halfway there, I will be thrilled. Genuinely hopeful. This is not a drill.

Anyway. Back to photography. But also - technology is wild right now and I am here for it.
I'm speaking at MomCo this morning for the first time, and I'll be honest - I'm a little nervous.

The topic is fostering adult friendships, which feels both very important and very personal to me. Because I was part of this group during a season of my life when I really needed it. The fellowship I found there meant more than I can put into words.

Adult friendship is one of those things that doesn't get talked about enough. It takes more intention than it did when we were younger. It doesn't just happen. And when you find it, it holds you in ways you didn't expect.

I'm excited to dive into that conversation with a room full of women who already get it.

Photo by Mary Katherine Fulkerson Photography
I recently read about the day John Lennon and Paul McCartney met.

John was performing at a church function with his high school band. Paul happened to be in the audience. A mutual friend introduced them afterward, and the rest is history.

What gets me is that there's a photo of it. John's classmate had just gotten a camera for his birthday and snapped one during the performance. Nobody in that room knew what they were watching. It was just an ordinary afternoon.

That photo turned out to be a diamond in the rough.

I think about that a lot in my work. The sessions I remember most aren't always the milestone ones. Sometimes it's an in-between moment - a Tuesday afternoon, a candid laugh, a kid doing something totally unremarkable - that ends up being the one a family treasures most.

You don't always know which moments will matter until later. But if you keep capturing them, you'll have a record when you do.

Do you have a photo like that? One that didn't seem like anything at the time but turned out to mean a lot? I'd genuinely love to hear about it.

Memberships and Affiliations

Sarah Gray Photography | Professional Photographer of America Member
Sarah Gray Photography | The Motherhood Anthology Member
National Association of Professional Child Photographers Member 2026-2027

Sarah Gray creates timeless and joyful images that are designed for living room walls and photo albums. A tallahassee photographer, Sarah Gray also serves Thomasville, Crawfordville, St. Marks, Gainesville and throughout the Forgotten Coast and panhandle of north Florida and south Georgia.

email us | sarah@sarahgray.com

telephone (850) 328-3258

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located in tallahassee, florida